Rebecca Lieber
PROFILE/DESCRIPTIONThese bus shelter ads were designed with the intention of inspiring young people to purchase and use Durex condoms. Durex is known for ad campaigns that border on obscenity without being outright vulgar, and these ads are a reflection of that style. Audience: Charlottesville City, VA--Boomtown Singles Segment This town has a large number of college students, most of whom are interested in having fun without having children.
GOALS1. The product allows for fun and freedom. 2. The product is effective as a form of protection against pregnancy. 3. The design should immediately command attention and lead to laughter/thinking/overall positive feelings about the company/product.