DESIGNER

Camille Lussier

PROFILE/DESCRIPTION

We are opening a new record store in Ballard, a hip neighborhood in Seattle, Washington—Jupiter Vinyl. We want this record store to become an instant classic in the neighborhood—even though it's new, we want it to feel like a reliable, vintage, trustworthy and even landmark location. We offer a wide range of vinyl, from vintage to new releases, and our employees are always available to help you find the music you're looking for. A lounge area in the corner of the store with comfy couches and a mic stand will give the store a friendly, homey quality, allowing it to become a prime hang out spot for Seattle teens and a good venue for small live performances.

GOALS

​Brand advantages: 

• high quality new records
• cheap old records
• mid-size (not tiny but not too big that you get lost)
• near other desirable destinations
• good service
• knowledgable staff

Brand Attributes: 

• friendly
• fun
• cool/hip
• quality
• hipster

Brand Experience: 

• accessible to all types
• good service
• immersive
• convenient
• spontaneous