DESIGNER

Natalie Groszmann

PROFILE/DESCRIPTION

Redesigning the trader joes fruit wrap to capture a viewers attention without putting them off with bright colors

GOALS

Have the design still draw a viewers eye but not have the colors and graphics looks so bright that it looks artificial, processed or unhealthy.

PRIORITIES

–healthy on the go snack (transportable)

–organic

–tasty

TARGET AUDIENCE

–kids parents 

–the kids themselves

–active people 

–people who don’t have much time in the morning to make something to eat

–people who want something that’s sweet but not unhealthy

BRAND CHARACTER

Guilt free snack

COMPETITIVE SITUATION

–fruit  by the foot

–costco dried fruit products