DESIGNER

Dillon Thompson

PROFILE/DESCRIPTION

The company I am advertising is Rocket Money, The brand was founded in 1995, and is owned by the brand Rocket Companies. Rocket Money can be found on app stores across cell phones, It is an app to help manage money, and track spending for young individuals. The brand originally started as a mortgage broker, but has expanded and become one of the largest mortgage lenders, as well as offering their virtual services for money management using Rocket Money. Rocket Money has become a popular app for teenagers and young adults because of its prominence on social media, and ability to track and cancel subscriptions for you. It has been marketed heavily on podcasts, tik tok, and instagram.  Rocket Money’s motto is “We work together, to work for you” because it strives to empower people to live their best financial lives. The app is supposed to be easy and is supposed to make the people using it more aware of their spending habits and a service to track and save money.

GOALS

I am planning on putting one of the posters in Oakland, California. Another will be in Seattle, WA. The last one will be in Silicon Valley. I chose these three places because they are well known areas that will have a high volume of tech use. All of the areas have a diverse population with a lot of young people who are likely to want to learn how to save and see where all their money went. 

 

TARGET AUDIENCE

Young adults and teenagers

BRAND CHARACTER

• Brand advantages: Free, and subscription editions can be chosen, available around the world, and user friendly.
• Brand attributes: Clean, Simple, Timeless, Personalized, 
• Brand experience: Easy, Insightful, Friendly