DESIGNER

Runn Kiriruangchai

PROFILE/DESCRIPTION

Bay Area Tabletop

A small company that sells products related to non-videogame gaming (board/tabletop games, card games, etc.) in the Bay Area. It would sell materials for those types of games such as dice or the games themselves, cheap rentals for booths that have tables to play board games on. The target consumer for the company is someone in the bay area who plays analog games as a hobby and that is willing to spend money on more affordable gaming products.

The mission of the company is to provide the space, supplies, and anything else necessary for people in the Bay Area to have an enjoyable gaming experience, regardless of how casual or devoted they are to the hobby.

GOALS

Brand Advantages:

• Low competition 
• Large market
• Bay area hippies like analog games

Brand Attributes:

• Reliable
• Good Service
• Understanding
• Flexible

Brand Experience:

• Easy-going
• Friendly 
• Homey 
• Timeless, a little old
• Accessible (especially to newcomers and casual players)
• Cozy