DESIGNER

Salem Sehiri

PROFILE/DESCRIPTION

FLUX is an up-and-coming domestic soda brand that creates kid-friendly drinks with their famous experimental flavors such as Atomic Punch, Neon Nuke, and Fusion Fuel. They are based out of Illinois and pride themselves on combining creativity and bold taste experiences for younger audiences. The company is a small but growing operation with a strong emphasis on innovation and imagination. Their philosophy centers on the idea that even a simple soda can spark wonder and excitement. The intended audience includes children and preteens who love vibrant, flavorful drinks. FLUX approached us to design branding and promotional materials that reflect their unique “radioactively-addictive” identity, capturing the spirit of their product.

GOALS

Brand Advantages

• unique flavors
• eye-catching branding
• new
• constantly releasing new flavors
• unique

Brand Attributes

• fresh
• for kids
• creative
• energized

Brand Experience

• retail
• entertaining
• attractive
• innovative
• memorable taste

TARGET AUDIENCE

Children age 6-16 who are upper middle-upper lower class and who like sugary treats.