DESIGNER

Lucian Couzens

PROFILE/DESCRIPTION

Part 1: This Ad will be for the National Forest Foundation, a non-profit foundation that focuses on educating the public and letting them enjoy the forests across the U.S. These ads will be a form of educating the public, as well as advertising to donate to them.

part 2: The audience I want to reach are going to be liberal, upper class young adults ages 20-40. This is because these people will have the highest chance of seeing the ad and wanting to help, as they are younger more liberal so they will care more about the message it is sending and they are wealthy so more likely to donate. The locations I have chosen are around New York and California as they fit the demographic. California is especially affected since we are often hit with wildfires that destroy our forests.

 

part 3:

Brand advantages: Wider spread, US specific, more well known
Brand attributes: environmentally friendly,                                                                              
Brand experience: easy to donate, informative

GOALS

After seeing these posters, I want people to believe they could actually make a difference. By showing them the single person planting and growing this tree, they will be able to visualize themselves making a difference much easier, causing them to be more likely to donate even a small amount. The National Forest Foundation hopes to get donations in order to brace for the coming summer wildfire season, using this new ad campaign as a way to get people to donate more.