DESIGNER

Genevieve Yang

PROFILE/DESCRIPTION

Seraphique is a luxury brand recognized globally. Founded in 1954 by a French fashion designer by the name of Blanca Seraphique, the company specializes in high-end accessories such as satchels, handbags, and jewelry. The logo is elegant but simple, making it easily recognizable. It strikes a perfect balance between humble and luxurious, and contains a quiet, mysterious richness. While Seraphique primarily targets young adults, its appeal is seen universally.

GOALS

Advantages

• Timeless
• Subtle
• Graceful
• Distinctive
• Luxurious
• Simple

Attributes

• Elegant
• Recognizable
• Polished
• High quality
• Deluxe

Experiences

• Memorable
• Classic
• Cohesive
• Expensive
• Charming
• Beauty