DESIGNER

Sarah Tran

PROFILE/DESCRIPTION

Illumination is a division of Universal Pictures. It is based in Santa Monica, CA and Paris, Fance. They produce animated films most with the “goal of infusing Joy & Discovery in to every character, world, and story.” They try to use comedy to help the audience discover new experiences and emotion. They try to have a low cost business model and make lower budget movies than many other movies. My target market is California.

Brand Advantages:

• Credibility 
• Competitive prices

Brand Attributes:

• Good Quality 
• Consistent 
• Sincerity 

Brand Experiences:

• Humorous
• Fun
• Happy
• Nostalgia(for older people)

GOALS

The goal of my poster is to remind people that theirs a new film coming out and make them watch the film due to nostalgia of having watch Despicable me when they were kids and seeing the iconic minions that everyone knows. Also make younger kids intrigued by the fun poster and watch the film.