DESIGNER

Pomaikai Chang Wo

PROFILE/DESCRIPTION

Part 1: Tell us about the company in general... location, size, range of products or services that it has. Tell us about the specific service or product you are advertising. Tell us about the mission of the company... the social values it has, the type of workplace it has... basically anything that you think will help viewers gauge the effectiveness of your ad campaign.

America is the localization I'd like to specialize in, but TakaraTomy originates in Japan. Beyblade is a mainstream toy that is basically a glorified spinning top that's just 100x cooler. Being the designs of the beyblades, the quality, the show, the history, etc.The mission of the company is to sell beyblades as a product, specifically to a new generation of kids who would be interested in physical toys to play with, rather than just electronics for entertainment. Social values being that beyblades are usually a 2+ player game, but can be played by oneself. Takaratomy in full provides beyblades, the launchers that make the beyblades spin effectively, a stadium to play with the beyblades, many customization choices for every product beyblade related, and character/ smaller merchandise from their show, “Beyblade.” For this specific product however, "Beyblade X."

Part 2: Provide a county+state for your target market and provide some relevant details about a market segment group that resides there.

America/Japan, Beyblades originate in Japan but should be a mainstream toy, specially in America. In the early 2000’s, beyblades show became westernized and had become a huge hit in America, while already being big in Japan. The show is how the majority of people know what beyblade tops are, and is the best way we've advertised our merchandise. 

 

GOALS

Brand advantages: Stimulating
Brand attributes: Loud
Brand experience: Quality

GOALS section

In this section, I want you to describe a call-to-action for this particular campaign. What do you want people to do/visit/think/feel/know after seeing these posters?

I want people to revisit their nostalgia for a iconic spinning tops, beyblade. Almost everyone knows what they are in both America and Japan growing up in the early 90’s to 2000’s. The new generation of kids will be interested in beyblades, and the older generation who might have children would consider giving them a taste of their childhood. Also beyblades are just generally pretty fun for how mundane they should be in principal.