DESIGNER

Serena Ingalls

PROFILE/DESCRIPTION

The company I would be advertising for is Altoids. They are an originally British mint company owned by Wrigley's, and they produce sours, gum, and of course, mints. The product I would be advertising would be the Altoids mints, as they are the backbone of the brand. I would be advertizing the peppermint, wintergreen, and spearmint varieties of the mints because they are popular and have three distinct colors. The zip code would be 98101 because this Seattle zip code has a large population of "Connected Bohemians". I think that "Connected Bohemians" would be a good target, because that group is liberal and likes trendy things. Altoids aims to be clever and emphasize its British roots to appeal to anglophile hipsters looking for quirky mints. Brand attributes: quirky, humorous Brand advantages: trendy, casual, useful Brand experience: personal, comforting, fun

GOALS

The goal of this campaign would be to get more people to choose Altoids when they want a mint and to think of the brand as the best mint brand out there.