DESIGNER

Skye Higuchi

PROFILE/DESCRIPTION

Update current Nature’s Truth essential oils packaging to make it more consistent with brand goals by:

• Simplifying description of product, using less text
• Using cohesive color palette

GOALS

Product has a modern, fun, trendy aesthetic. Looks simplistic, more white space. Appeals to a younger audience. Still promotes having natural ingredients.

PRIORITIES

• Product name/ what’s in product (peppermint)
• Uses
• Benefits
• Brand name

TARGET AUDIENCE

Young and Influential- influential 25-44 year old adults, could broaden knowledge of brand to different communities.

BRAND CHARACTER

Brand uses high quality natural ingredients that support your health

• “I choose happy because it’s good for my health”-Voltaire

“ Our passion is your health and wellness” -Nature’s Truth