DESIGNER

Tessa Lee

PROFILE/DESCRIPTION

 Part 1: 

Smiski is a company that sells many variations of figurines of characters pictured doing different everyday activities. Although the company originates from Japan, its headquarters are located in Providence, Rhode Island. They are most widely known for their blind box collectible figurines but have various products, such as a Smiski touch light and Smiski HIPPERS, which can latch onto your phone or other devices. The goal of Smiski is to add a little magic touch to each room with the glow-in-the-dark feature of all of their products. 

 

Part 2: 

This ad will be placed in Orange County, California. I chose this area because Smiski’s target audience is mostly younger people/ teenagers, and Orange County has a lot of middle-aged adults with kids. Smiski’s are also more on the pricier side, and Orange County is known to have a pretty wealthy demographic. 

 

Brand advantages: 

• Portable 
• Trendy 
• Cute 

Brand attributes:

• Unique characters 
• Good quality 
• Creative 

Brand experience

• Nostalgic
• Exciting
• Glow in the dark

GOALS

After seeing this campaign, I want the audience to feel attached to the characters, making them more inclined to buy. With the characters' unique faces and actions resembling humans, I want them to see that these are different from other collectible figurines.