DESIGNER

Sofia Andrusova

PROFILE/DESCRIPTION

I will be designing a logo for a (fictional) company that sells mainly honey, but also honey-themed merchandise to fund bee conservation. The company is family owned and has a total of 4 stores in several California Bay Area locations. Their mission is to sustainably produce local honey without endangering the bee population. The target audience is bakers, tea drinkers, adults shopping for honey, tourists, and people who are concerned about their environment - essentially, anyone who uses honey.

GOALS

Brand Advantages

• Sustainable
• Competitive price
• Funds bee conservation

Brand Attributes

• Reliable
• Good service
• Trustworthy

Brand Experience

• Warm
• Welcoming 
• Knowledgeable
• Friendly