DESIGNER

Carina Trevino

PROFILE/DESCRIPTION

I am making my bus shelter ads for the Sonny Angel company. It is a company that exists in real life and is based in Japan. The company produces small blind-box figurines of a cherub, each with its own unique hat. The brand's slogan is “He may bring you happiness”. The company aims to heal and bring happiness to people with the little figures. The company has existed for 20 years and has recently gained huge popularity. Sonny Angels are sold all over the world and they make thousands of different unique dolls.

Sonny is described as a "fictitious 2-year-old cherub designed to be a tiny companion for working women in their mid-20s dealing with the stressed of adulthood. " The cute nature of the figures definitely appeals to younger women, as well as those who like to collect things.

I am placing these ads in Jackson, Missouri because it has a large number of people in the 25-44 age range as well as being the metro area with the highest share of the female population in the US. I am aiming my ads towards women in early adulthood so this location makes sense.

Brand advantages: collectible, large line of products, unique concept
Brand attributes: cute, cheerful, pastel
Brand experience: exciting, hopeful, surprise

GOALS

A lot of the appeal of Sonny Angel dolls is how cute and happy they look. You can't help but smile when you look at one of these dolls. I want the ad to feel very cute and sweet. My goal is to focus on the blind-box concept of a sonny angel. Each ad will advertise a different series and show how you can get many different possible dolls from each series. When you see the ad, you should feel intrigued by the cute theme and want to buy one of the Sonny Angel series' to see what figure you get.