Harsha Ramesh
PROFILE/DESCRIPTIONUpdate current Spam packaging to look more modern while keeping the brand still recognizable. This includes:
Creating a design that appeals to the newer generations and attracts new customers while still maintaining the familiarity to its older customers.
PRIORITIESAdults (25-45)
Without kids: Young adults who want a quick and easy meal
With kids: Older adults who want a simple addition to their children's meals
BRAND CHARACTERTreet and Luncheon Loaf: Have extremely similar design and customers