DESIGNER

Harsha Ramesh

PROFILE/DESCRIPTION

Update current Spam packaging to look more modern while keeping the brand still recognizable. This includes: 

• Using the same color scheme, font, shape, or other recognizable brand attributes to maintain the brand familiarity
• Using new, more modern designing to appeal to new shoppers

GOALS

Creating a design that appeals to the newer generations and attracts new customers while still maintaining the familiarity to its older customers.

PRIORITIES

1. Branding
2. Product name (Spam)
3. Benefits
4. Image (of Spam)

TARGET AUDIENCE

Adults (25-45) 

Without kids: Young adults who want a quick and easy meal

With kids: Older adults who want a simple addition to their children's meals

BRAND CHARACTER

• Healthy and only contains 6 ingredients
• A simple addition to any meal
• Trustworthy

COMPETITIVE SITUATION

Treet and Luncheon Loaf: Have extremely similar design and customers