DESIGNER

Reagan Tumurbaatar

PROFILE/DESCRIPTION

Part 1: 

Specialized is a company that produces bicycles, bicycle components, and apparel. The company started out as a mountain bike tire manufacturer based in Morgan Hill, California, eventually going on to produce a wide range of bikes. The purpose of the bus shelter ad campaign is to promote the  bikes that Specialized makes in hopes of getting people interested/familiar with cycling and to promote the company to people who already cycle and are looking for a new bike.

 

Part 2: 

The ad would most likely be shown around Santa Cruz County in California as a lot of people who live in/around the area aren’t aware of the world class riding that they live right next to, as well as the disproportionate amount of people riding bikes from other companies even when they live right next to the headquarters of Specialized.

 

Part 3: 

Brand Advantages: Big company, fairly well known, great warranties
Brand Attributes: Clean/Modern aesthetic, reliable, robust. 
Brand Experience: Friendly, Fast, Up-to-Date.
 

GOALS

The goal for this ad is to promote the Specialized company as well as the sport of cycling to people who aren’t really familiar with it. I hope that the posters make people curious and want to know more about the sport and in turn, it would attract more potential customers to the company or for existing cyclists to consider buying a Specialized next time they buy a bike.