DESIGNER

Diego Guevara

PROFILE/DESCRIPTION

I wish for my brand, Spider Motors, to have a unique feel to it. The brand should be very niche, known by some but not be insanely widespread like other brands such as Porsche or Lamborghini. Spider Motors will thrive off of how artisan-like it is, with a focus on the gap of maneuverability that many supercars and sportscars lack. This will give my brand an edge on many others, providing agility and a focus on how suspension in its vehicles works. Overall, the brand name will become something that those who are into cars and the technical parts of them will come to love, and also, through its sleek modern design, it will attract those with a considerable amount money who wish for a solid car to purchase. The brand's name, Spider, will also automatically translate the brand's focus, as when you think of spiders, you think of small, agile, quick creatures, which, in the eyes of many, can be mysterious and want you to learn more about the brand.

GOALS

Brand Advantages

• Quicker than others
• Agility is better
• Maneuverability is better
• Very reliable
• Very reputable
• Lightweight
• Focus on suspension in vehicles

 

Brand Attributes

• Innovative
• Agile design
• Customer first
• Modern
• Trustworthy
• Sporty
• Quick
• Technical design

 

Brand Experience

• Exclusivity
• Engaging
• Superiority
• Uniqueness
• Niche
• Reliable