DESIGNER

Amy Weng

PROFILE/DESCRIPTION

Spotify is a worldwide, large-scale music company that offers a huge library of music and podcasts with both a free version and a premium subscription. The company’s mission is to make music accessible to EVERYONE, ANYTIME, ANYWHERE. Subscribers also get personalized playlists designed based on their music tastes.
 

GOALS

I want people to feel that Spotify offers music for every moment---that with Spotify, they can explore different genres and discover new favorites anytime, anywhere.

PRIORITIES

Brand advantages: 

-Fits your needs

-Creative

-Wide selection

-Flexible

-Accessible

Brand attributes:

-Diverse

-Trendy

Brand experience:

-Immersive

-User friendly

-Customizable 

 

TARGET AUDIENCE

My target market is San Francisco, California, a diverse city with many music lovers and young people. It has a large number of people in the 18-34 age group who are passionate about music and interested in tech. Spotify fits perfectly into their daily routines—whether they’re relaxing, working out, walking home, or enjoying late-night drives