DESIGNER

Emmi Chang

PROFILE/DESCRIPTION

Spotify is a music streaming company located in Stockholm Sweden with 615 million of users and 239 million subscribers worldwide. Spotify provides music and streaming playlists to satisfy their users with high quality music while also giving opportunities for people to stream and promote their music. The goal of this company is to promote Spotify Premium, which provides unlimited skips and an ad-free listening experience, while also encouraging students to study. The target audience is for students, specifically for teens and young adults in public high schools in California. For the design, I decided to feature the Lofi Girl because she is very well known on the internet for providing Lofi beat playlist for studying. In the design, the Lofi Girl will be studying in different environments at different times of the day which are in the dining room in the morning, in the BART train in the afternoon, and in her room during the evening. 
 

Moto: Listen ANYTIME, ANYWHERE, NO LIMITS

Brand advantages: Huge Music Library, Accessible to many devices

Brand attributes: User-Friendly Interface, Shared Playlist

Brand experience: Gives users personalized soundtracks, Music anytime and anywhere

GOALS

Promote Spotify Premium while also encouraging students to study.
 

TARGET AUDIENCE

Students in public high schools in California.