DESIGNER

Tenzin Palzom

PROFILE/DESCRIPTION

སྒང་རི།(Snow Mountain)

སྒང་རི།(Ghang-ri) is a Tibetan-owned retail store, specializing in durable, high-performing climbing equipment such as pants, windbreakers, gloves, shoes, climbing gear, etc. སྒང་རི། encourages international tourists to our very own local guides to promote a fun, educational, and safe experience. Our mission is to invigorate climbers from international tourists to our very own local guides, who know our mountains with their eyes closed, and preserve our culture. To make this possible, we don't overprice; we have educational pamphlets, videos, and interactive activities to promote a fun, educational, and safe experience. Furthermore, we only employ Tibetan people who have the most knowledge of climbing mountains and have a lot of experience to ensure that all advice and products are authentic and reliable. 

GOALS

Goals:

Brand Advantages 

• Affordable
• Educational
• Durable
• Secure
• Curated

Brand Attributes

• Rooted
• Intentional
• Perserving
• Ethical

Brand Experience

• Immersive
• Empowering
• Unfiltered
• Fun