DESIGNER

Elizabeth Lee

PROFILE/DESCRIPTION

Stripling & Co. is a company that sells fine china. They often provide for wedding registries. The company wants to rebrand in order to appeal to more modern tastes, with out losing its classic, well-established feel.

GOALS

Brand Advantages: Better quality items Good customer service Knowledgeable employees Easy to register Lots of selection Durable products Brand Attributes: Well Established Trusted Detail-oriented Updated, doesn’t have to be old-fashioned Brand experience: Charming Quaint Fresh New Easy Personal