DESIGNER

Keeyon Thomson

PROFILE/DESCRIPTION

The company is a mountain climbing business, selling everything from clothing to equipment. The company was started by a couple living in the mountains, but as the business grew they expanded out of the mountains and into surrounding cities as well. The target audience is anyone who wants to mountain climb. It's meant to be simple to be accessible to beginners but that doesn't take away from veteran Climbers wanting to buy from us. I want the brand to give the idea that anyone can reach the summit if they buy from us, because that's how high quality our equipment is.

GOALS

Brand Advantages 

• friendly for beginners
• lots of options
• connections

Atributes 

• reliable
• trustworthy
• helpful
• understanding

experience

• productive
• knowledgable
• helpful
• simple