DESIGNER

Inkar Suragan

PROFILE/DESCRIPTION

Update curring packaging to reflect the overall theme of the brand. This includes:

• Change the packaging to correspond to the color theme and design of the website.
• Use official, high-quality images of the product.
• Updating the description of the product on the packaging to make it shorter and easier to understand.

GOALS

Creating a design that is modern and catches the consumers' eye to purchase and try the product. 

PRIORITIES

1. Brand name (Solset)
2. Product name
3. Image of the product
4. Short description of the product
5. Image of different capabilities of the product
6. The slogan “Make golden hour, every hour”.

TARGET AUDIENCE

Young adults/teenagers who want to follow trends.

Content creators of all ages who use different lights and props for their background. 

BRAND CHARACTER

The brand Solset is associated with sunset and golden hour. 

The main slogan is “Make golden hour, every hour”. 

COMPETITIVE SITUATION

Major competitors are companies that make LED strip lights, starlight projectors and other LED products such as: 

• Flashing Blinky Lights - offers a wide range of LED products at low price and fast shipping