DESIGNER

Julian Villegas

PROFILE/DESCRIPTION

​The company is Spangler Candy, which makes candies such as lollipops and has been around every since 1906.  They have recently bought the company Necco, which produces Sweethearts. For my advertisement, I will be promoting a made up variety of Sweethearts, which instead of have cutesy sayings, it’ll have statements that are more of a jab.

GOALS

​For my advertisement, I will be promoting a made up variety of Sweethearts, which instead of have cutesy sayings, it’ll have statements that are more of a jab.  This product is more meant for singles(or maybe even taken) older teens/young adults to give to their close ones.   I chose 94706 because Connected Bohemians Lived there and they seem like the type to like dry humor.

PRIORITIES

​Advantages: 

• Comedic
• Sweet

Attributes: 

• Comedic
• Edible
• Colorful

Experience: 

• Sweet
• Hard