Albany High School Graphic Design

Student Showcase 2007-2022

Caleb Foster

PROFILE/DESCRIPTION

​A new sub-brand for Trojan known as SXbyTROJAN. ​Create a new type of package for condoms.  A package that commands attention on shelf, but not in your hand. 

  • Cylinder
  • Not as flashy

GOALS

​A package that removes the awkwardness of purchasing condoms while still appealing cosmetically to consumers.​

PRIORITIES

  1. ​Brand Name
  2. Product description
  3. Safety warnings

TARGET AUDIENCE

​​16-25 year old sexually active men.

BRAND CHARACTER

  • Clean
  • Nondescript
  • Discrete
  • Dark

COMPETITIVE SITUATION

  • ​Okamoto, known as the softest
  • Durex, known for using benzocaine