DESIGNER

Caleb Foster

PROFILE/DESCRIPTION

​A new sub-brand for Trojan known as SXbyTROJAN. ​Create a new type of package for condoms.  A package that commands attention on shelf, but not in your hand. 

• Cylinder
• Not as flashy

GOALS

​A package that removes the awkwardness of purchasing condoms while still appealing cosmetically to consumers.​

PRIORITIES

1. ​Brand Name
2. Product description
3. Safety warnings

TARGET AUDIENCE

​​16-25 year old sexually active men.

BRAND CHARACTER

• Clean
• Nondescript
• Discrete
• Dark

COMPETITIVE SITUATION

• ​Okamoto, known as the softest
• Durex, known for using benzocaine