DESIGNER

Charlie Winter

PROFILE/DESCRIPTION

Tamarack

Tamarack is a local restaurant located in southern coastal Alaska. It serves as a comfortable spot, with lots of seating options, and serves food that blends modern alaskan food with traditional Tlingit food. It communicates an open and accommodating message, and invites all to eat and relax. The intended audience of this brand are people living nearby, and tourists visiting Alaska. My goal is to make a simple, friendly brand that still communicates the brand's message.

GOALS

Brand Advantages

• Quality Product
• Locally Sourced
• Fast Service

Brand Attributes

• Local
• Reliable
• Good Service
• Accommodating

Brand Experience

• Traditional & Modern
• Simple
• Friendly
• Comfortable