DESIGNER

Elizabeth McGuire

PROFILE/DESCRIPTION

​Update current Tampax tampons packaging with a new and youth oriented design. Tampax is sold in 100 countries around the world, the company has become one of the leading tampon brands in the world. 

GOALS

• ​Create a youthful and fun design that will persuade the consumer to purchase and use this product, especially younger teens who are normally embarrassed to buy such products.
• Changing the color scheme of the packaging.

PRIORITIES

1. Branding
2. Product name
3. Youth oriented

TARGET AUDIENCE

​The target audience is mainly focused around youth, but is appealing to all ages of women. 

BRAND CHARACTER

• ​The existing brand tagline is Power of Periods.
• Tampax helps keep you protected so you can live without limits.
• Reliable

COMPETITIVE SITUATION

Tampax competitors are Playtex tampons, which is a more youth oriented brand focused on sports activities and U by Kotex tampons, has the best packaging out of all tampons which makes me buy them over other brands.