DESIGNER

Lani Amaro

PROFILE/DESCRIPTION

Target is a chain of discount department stores that is known for its quirky ads and easily recognizable brandmark. For a week in December, Target is having a toy sale at all of its locations throughout the United States and sent these postcards out to residents of those areas in order to spread awareness of the event.

GOALS

The larger font I chose is Helvetica Neue Condensed Bold because it is the font that Target uses for its promotions. I chose Futura Medium as the complimentary font because I thought the rounded letters matched the rings in the Target logo. I used snowflakes made out of white targets because snowflakes are a nondenominational symbol for the holidays, and it seemed like something that Target would do.