DESIGNER

Tenzin Kalsang

PROFILE/DESCRIPTION

1. This company is called Hawthorne and they are a body hygiene company where they make deoderants, shampoos, conditioners, cologne, cleansers and etc. My main focus is the shampoo and conditioner which is their most popular selling items they creat shampoo and conditioners for every hair type and hair problem or situation (they have an everyday shampoo and conditioner set)
2. My targter place would be near places where people would come out sweaty or just nasty in general like a gym or in popular cities where a lot of people go.
3. Some brand advantages are that hawthorne uses very good high quality ingredients and they target different hair types. Brand attributes: Hawthorne emphasizes the customization of grooming products, customizing them to the specific needs and preferences of each customer. Brand Experience: customers after using the product may experience a better feeling on thier hair and scalp after properly using the product.

GOALS

I want people to use this product more because i think in real life it is a great product for people who have/care about their hair and it also provides help for people of all different hair types such as curly hair and thick hair but also help with scalp, frizz, and dandruff problems.