DESIGNER

Maya Mitchell Flores

PROFILE/DESCRIPTION

Part 1: This organization is named San Fransisco Parks and Recreation. This organization markets  the Golden Gate  park, thus the size is pretty large. Many services and products are offered. Advertising the Japanese Garden, its architecture . The art section of the park includes the de Young museum, which has art of rock artists. And an environmental area the California Academy of Science for an eye-opening environmental experience, and scientific experience. The mission is to get people to explore the Golden Gate Park, for them to, in turn, have a positive experience and eventually try (or actually) relax in the park (Or go regurally). And engage in new activities and get to experience what the great park has to offer. 

Part 2: The target market is in Marin County, California. It's situated in the Bay Area, only a bridge away from the park. Mostly, families that inhabit the county,  have children, the children would enjoy the beauty of the park. This sector of individuals listens to mainstream rock perfectly because the park offers at times, free concerts and shows that have mainstream rock sets. The group of people in the county are mostly homeowners with wealthy incomes who can thus  spend money at the park to pay for services/products that are marketed. 

Part 3: 

Brand Advantages;

-Eco-friendly→Help environment with plants/trees

-Good for the soul→Impovres mental well-being, reduces stress

-Community spaces→Allows for a sense of belonging

 

Brand Attributes;

-Encourages fun and play→A space for everyone to enjoy/animals & kids

-Combating Loneliness→Place for everyone to connect, feel a part of a community 

-Accessible to everyone→All ages/backgrounds, allowing for inclusivity 

 

Brand Experience;

-Social/community engaging

-Calming

-Encourages outdoor exploration

-Multi-sensory experience

GOALS

I want people to feel inspired/excited to visit the Golden Gate Park after seeing the posters. The goal is to allow for curiosity and encourage them to explore the services the park offers. The visuals from the poster should spark a sense of calm and wonder, drawing people in with the images of the parks natural beauty and inviting areas.