DESIGNER

Kathryn Walters

PROFILE/DESCRIPTION

The Habit Burger Grill is an American fast-casual restaurant chain that specializes in hamburgers flamed cooked over charcoal. They have a variety of other items including salads, sandwiches, and desserts. Its headquarters are in Irvine, California. They’re a family-owned business and were founded in Santa Barbara, California. Habits' goal is to continually have a consistent, genuine, and personable in-store experience. The founders’ goal is to have the best ingredients possible and bring everyone together. Respect and great customer service are their number one priority for their workers. I'm going to advertise their charburger, grilled chicken salads, and an ice cream sundae.

I’m going to be marketing my advertisement in Santa Monica County, California. Santa Monica has a diverse and eclectic population that utilizes multiethnic transit to move throughout the community. I’m targeting families and young adults who reside there or who are visiting. 

Brand Advantages:

• Returning customers
• Fast service
• Customers are the number one priority
• Friendly atmosphere 

Brand attributes: 

• Welcoming environment 
• Quality ingredients that are never frozen. 
• Menu variety 

Brand experience: 

• Focuses on being a more upscale restaurant than typical fast-food chains/restaurants.
• They’re flexible towards their customers. 

GOALS

For this campaign I want The Habit to convey a welcoming environment towards returning or new customers. I want customers to know that they’re experiencing delicious food in a non-typical fast-food setting and know that there are locations all over the U.S. to experience this.