DESIGNER

Inkar Suragan

PROFILE/DESCRIPTION

Thinking of you (T.O.Y) is an online company that sells plushies/stuffed animals with free worldwide shipping. This company was created by a person who faced a constant struggle to send gifts to relatives and loved ones who live on the opposite side of the world because of the complicated and expensive process of international shipping, so the company was created to help people who face the same struggle and want to keep meaningful connections even with those who are far away. Our target audience is not only limited to people who live far from their loved ones but also includes those who just want to pleasantly surprise their loved ones at a low cost. Our company logo is two barn owls, the reason for that is because barn owls are known to mate for life which directly connects to our target audience. The logo is also personal to the founder of the company since it contains the colors from the flag of their home country. 

GOALS

Brand advantages: 

• Free worldwide shipping
• Operated by those who understand the struggle of living far from your loved ones
• Easy to order with just few clicks 
• Make your present personal by adding cards or notes with personalized message to your order 
• Every order contains a mystery piece of clothing for your new plushie friend 
• Competitive pricing 
• Will honor requests with orders, for example packaging in the way that makes it a surprise and etc. 

Brand attributes: 

• Reliable
• Compassionate 
• Understanding
• Trustworthy 

Brand experience: 

• Friendly
• Fast replies
• Answers any questions 
• 24 hour customer service 
• Social