DESIGNER

Skye Higuchi

PROFILE/DESCRIPTION

Timeless Coffee is a small coffee shop, bakery, and chocolatier with two locations in Oakland and Berkeley. One of the only fully vegan coffee shops in the Bay Area. They serve house-roasted coffee and homemade vegan dishes, pastries and chocolate. The shops are great for a quick bite to go or a family friendly dine-in with it’s cozy atmosphere. Company’s mission is to expose customers to the positive benefits of being and eating vegan.

GOALS

Brand Advantages:

• Vegan friendly
• Eco-friendly
• Comforting Atmosphere
• Exceptional range of baked goods

Brand Attributes

• Consistent
• Fast and Good Service
• Welcoming/Friendly
• Comfort Food

Brand Experience

• Quick
• Tasty
• Cozy
• Positive
• High Quality
• Homey
• Supportive