DESIGNER

Maya Ramirez

PROFILE/DESCRIPTION

Timex is a watch company based in Middlebury, Connecticut founded in 1854. It is best known for its affordable and reliable watches. Timex has many different collections/lines of watches made for different activities and people. This ad campaign will be focused on the Ironman series. Timex Ironman is a collection of watches meant to be lightweight but durable. They are affordable while being more durable than the average Timex watch, water resistant, and lightweight. Timex seeks to create unique watches for everyone at an affordable price. 
My target market would be young adults mostly with children because they are more likely to be active and need a watch that is durable. They are more active than older groups of people and might need a durable watch. If they are young then they probably won’t need a really fancy watch, at least for daily use. I would pick Fresno County, CA because there are a lot of these people living there.  

Brand advantages: well known company, professional, consistent
Brand attributes: affordable, reliable, trustworthy, good quality
Brand experience: friendly open, easy to use watches, comfort
 

GOALS

I want people to feel like they can trust Timex and feel like it is a good option for watches for them and people they might know. I want them to know that they are durable and reliable but also feel like they are comfortable and not annoying. They should think that they are a good option for exercise and outdoor activities.