DESIGNER

Jefferson Kajiwara

PROFILE/DESCRIPTION

Bristles is a toothbrush company that is catered towards children who don’t want to brush their teeth. We use scientifically proven brushes that are designed for comfort while also thoroughly cleansing the teeth and gums. Fun colors and toothbrush flavors help children want to pick up their brush and start brushing away. Our purpose is to encourage children to have good oral hygiene and to encourage life-long oral health. An online company with worldwide premise but primarily serving US households, Bristles has teamed up with dentists to bring a healthy and gratifying experience to children nationally.

GOALS

Brandmark Advantages

• Helpful tool for parents
• Kid focused
• Encouraging
• Positive
• Fun-Loving

Brand Attributes

• Healthy
• Scientifically-proven
• Respectable
• Approachable
• Imaginative

Brand Experience

• Adventurous with lots of flavors
• Enchanting
• Friendly
• Vivid and colorful