DESIGNER

Zedaan Agha

PROFILE/DESCRIPTION

Trek is a company started in '76 which makes all types of bikes for all types of people. Based in Milwaukee, WI, Trek makes bikes, helmets, gloves, clothing, lights, and literally any bike part you can imagine. Trek hires people of color, and has had a goal since the beginning to help make jobs for over 1,000 Black people. Trek also employs many women to help support sex equality. 

Research has shown that many families in Santa Clara county are the best fit for outdoor sports, biking, and many middle/upper class families live in Santa Clara and San Jose. 

Advertisement Advantages

● cheaper than other bike companies

● equally/better quality than competitors

● better style/colors on bikes

Advertisement Attributes

● dark, sharp

● black & white

● open retail

● eye-catching

● simple

Advertisement Experience

● fun

● quick 

● hardcore

 

GOALS

Goals: 

Nice aesthetic on the posters, stylish and eye-catching so that the target will be motivated to at least look at bikes on TREK’s website or in-store.