DESIGNER

Neeshar Lama

PROFILE/DESCRIPTION

The name of the brand is Rom&nd

It’s a fairly large makeup company focused on empowering individuals to express their unique identities through vibrant, color-centric makeup experiences

The purpose of my campaign is to advertise that makeup is for anyone. It’s not limited to a certain demographic.

They will be advertised in New York City which out of all the cities in New York, uses the most public transportation.

My target audience is everyone. People of all ages, race, sexuality 

For my poster I will have two subjects facing each other. It will be a side shot and the subjects look drastically different from each other (gender,race) One subject will be doing makeup on the other. The background will be off white/tan, and on the bottom it will have a rectangular statement color that blends well with everything (pink, green, blue, etc.) within the colored box it will have the slogan and beside it on the left, one of the Rom&nd products. To put it all together The company name will be in the top right corner so it’s not too overpowering.