DESIGNER

Soumi Roy

PROFILE/DESCRIPTION

UpLift Cosmetics is a fictitious, global, and multi million dollar brand. Founded by a group of friends in 2001, UpLift has always aspired to make people look and feel amazing .We pride ourselves in our diverse range of products in addition to our inclusive marketing. UpLift firmly stands against cruel working conditions and animal testing. We have high quality products, all crafted with care. We cater to anyone willing to experiment, explore, and discover with our products. We want to empower anyone using our products. UpLift has a holistic approach towards what it means to have beauty in this evolving society.

 

GOALS

Brand Advantages

• Cruelty free
• High quality products
• Respectable prices
• Wide variety of products for every kind of skin

Brand Attributes

• Accepting to feedback
• Reliable
• Exceptional customer service
• Empowering
• Trend-setting
• Preaches inclusivity
• Communicative 

Brand Experience

• Welcomed
• Appreciated
• A willingness to try something new
• Retail
• Charming
• Minimalistic
• Clean
• Attentive to detail
• Encourages artistic expression
• Empathetic