DESIGNER

Moxie Evan

GOALS

​USPS is losing money, and wants to appeal to younger crowd and those who follow trends. The target is young people with or without families who have a substantial income. This can include professional craftspeople, but working individuals who have creative hobbies or interests are the main target. USPS can deliver packages and letters, sending personalized, handmade items to loved ones who may or may not live far away. Both in the time of a pandemic, where travel is limited, this is a great way to connect with others. Even when the world starts to return to a more normal state, it is still an easy way to reach out to those who live far away, and be able to share something special with them.