DESIGNER

Branden Kellogg

PROFILE/DESCRIPTION

Vans is a company with over 2000 locations globally, founded on a culture of learning, and independence. They're products consists of Mainly Shoes as the front image and sell apparelThe company provides the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals. In order to prioritize career growth within the company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure employees are self-motivated and are developing to the growing business. My target audience is towards younger groups of people in CA, SC because they have a big skate community present there, along with other skating companies founded there.

Brand advantages:

• Meant for Skating
• Comfort
• Customization
• quality control
• Environmental
• social
• Culture
•  

Brand attributes:

• Creative expression
• originality
• Ambitious
• Take Action
• Mindful
• Resourceful
• play hard
• commitment
• Expressive
• Inclusive
• new age
• Always Learning

Brand Experience:

• Comfy
• stylish
• Long lasting
• Variety
• Founded 1966
•  

GOALS

For my goal I want to advertise the VANS Ideals and goals instead of focusing mainly on the product. I want them to buy a product not just because its stylish but for the people and culture that's built from everyone.