DESIGNER

Tenzin Ngodup

PROFILE/DESCRIPTION

Project Description --> Project Description

Rebrand the packaging for Jack’n Jill Vcut Potato Chips. 

Make design more accurate to the things said on the current package.

• “Spicy Barbecue Flavor”
• “Made from 100% real potatoes”

GOALS

Design Objective --> Design Objective

Make the package much more appealing to look at, much simpler than it is right now.

PRIORITIES

Communication Priorities --> Communication Priorities

1. Branding: Jack’n Jill
2. Product name: Vcut potato chips
3. Flavor: spicy barbecue
4. Image: the potato character and the chips

TARGET AUDIENCE

Target Audience --> Target Audience

Since this is not really a well known chips company, we can try to make this look more like the bigger chips companies and hopefully get kids to try it out

• Young kids and young adults (age 10-20)

BRAND CHARACTER

Brand Character --> Brand Character

Something new to try, kid friendly, funny looking

COMPETITIVE SITUATION

Competitive Situation --> Competitive Situation

Lay’s, Ruffles, Kettle Brand, Pringles: All major companies that sells snacks such as potato chips