DESIGNER

Anoushka Deodhar

PROFILE/DESCRIPTION

Vezup is an energy drink that provides a boost when you need it and you have if you have a problem with that, Vezoff. 

GOALS

We (Anoushka, Lilly, and Oliver) chose to go with a childish theme to attract children. We did this by trying to evoke memories of their childhood from when they would throw paint at the walls. The boost of adrenaline that felt by doing so is the feeling we are trying to give them now. We come off as a family-friendly brand. We chose a pointy font to give off an energizing feel. We also added an arrow pointing up to the top of the “V” to symbolize the energy boost from just one sip of Vezup.