DESIGNER

Kelly Ying, Max Metcalf, Billie Bonnel

PROFILE/DESCRIPTION

VezUp is a product of Living Essentials. It is a more nutritious version of the 5 hour energy drink. It improves alertness, reduces fatigue, has two servings of fruits and vegetables, contains herbs, daily dose of vitamin c, and less caffeine than coffee. 

GOALS

We used the color yellow to convey alertness and made the exclamation point a herb to convey the herb content in the drink. We used a font that was easy to read and had a “natural nutritious" feel to it rather than a bold in-your-face artificial flavor energy drink feel. The five in the back lets consumers know that it is a five hour energy drink. The orange conveys the fruit and vitamin c content.