DESIGNER

Tenzin Dolkar, Grace Xu, Selina Yong

PROFILE/DESCRIPTION

Vezup is a new product by Living Essentials LLC targeted towards young adults aged 14-25 and their parents. Vezup is a healthier version of 5-hour Energy that contains two full servings of fruits and vegetables as well as a daily dose of vitamin c. It has less caffeine than a cup of coffee and additional herbs and extracts to improve alertness.

GOALS

We wanted to convey a healthier, softer energy drink without the harsh neon colors that are typical of energy drinks and very in-your-face. We wanted it to still be appealing and show the vitamins that would be in the drink so that parents would be compelled to buy it, so we incorporated the orange fruit as part of the logo.