DESIGNER

Eliot Smith

PROFILE/DESCRIPTION

Living Essentials LLC is a company that makes energy drinks. Vezup is a healthier alternative to 5 Hour Energy with fruit and vitamin C, and targets teenagers. 

GOALS

We made the logo green to convey a sense of energy and power, but still a friendly, healthy product. It includes an apple to represent the fruit and vegetables in the drink, and saturated colors in general to make it appealing. It isn't childish or too serious, to appeal to teens and their parents. We picked a smooth and generic typeface to make the first letter graphic stick out more.