DESIGNER

Victor Xu

PROFILE/DESCRIPTION

RXBAR is a multi million dollar company specializing in the production and sale of healthy bars. Their mission is to provide nutritious bars to the public while also utilizing simple and easily recognizable ingredients, in contrast to the many bars out there filled with unreadable chemicals.

The targeted audience for this ad campaign would be somewhat wealthy middle-aged people, likely those in families, who are more health conscious, as this group of people would be more inclined to buy bars from a health-centered company such as this one. With this in mind, I chose 06075, San Francisco County, because of the high concentration of wealthy-middle aged people with kids who reside there. 

Brand Advantages:

-straightforward

-appealing

-functional

Brand Attributes:

-rugged

-reliable

-healthy

Brand Experience:

-friendly

-helpful

-trustworthy

 

GOALS

These ads should invoke a sense of recognition in the viewers and should make them want to buy the bar. The simple design of the poster would make it so there is not much to focus on besides the design, which should uphold the values of the company and convince people from the targeted population to purchase them.