DESIGNER

Megan Loi

PROFILE/DESCRIPTION

The purpose of this project was to create a bookmark to advertise the meaning of a certain company/business. We were asked to demonstrate our ability to use complementary colors by creating something that is both aesthetically pleasing and can still capture's our buyers attention. I chose to design a product flyer for "Tying The Knot", a small high-class wedding photography business in downtown LA.

GOALS

When people see this design, I want them to think that this photography business is both classy and elegant. I chose a stereotypical 'cheesy' wedding font because I want it to look cute and dainty but still appealing to both genders. Since the image I chose was in all black and white, I decided to keep my letter types black and white to complement the picture. However, I still used the eye dropper tool to use colors from the image to use as the colors for the font fill and background. (i.e. the background white is actually the same color as her white dress).