DESIGNER

William Traynor

PROFILE/DESCRIPTION

This is the logo for OAC (Outdoor Adventure Co.). It offers rental and sale of equipment, clothing, and other outdoor essentials. Competent, knowledgeable staff, a rugged aesthetic, and a well-stocked and well-organized location round out the experience. It’s similar to REI or Outdoor World, but with more focus on the experience. Attributes: Efficient Sensible Loving of outdoors Friendly Experienced

GOALS

Goals: Provide an enlightening and easy in-store experience with friendly, knowledgeable staff Encourage going outdoors through ease of access to equipment and advice Make equipment available at affordable prices to help people get outdoors