DESIGNER

Raven Couzens

PROFILE/DESCRIPTION

My Spa and Sauna is called Willow. The name comes from my favorite tree, the Willow. I think the tree  looks very relaxed and welcoming and that's what I wanted to achieve with my brand. Willow, Spa and Sauna is located in Guerneville, CA. It’s directly across from Johnson's Beach as that's where I spent most of my childhood. It's meant to target people in their 20’s-30’s who are looking to relax after a day at the river. It accommodates 20 people at a time as we would like to keep the experience as relaxing and peaceful as possible.

GOALS

Brand Advantages 

• Quick services      
• Experienced
• Affordable
• Location

Brand Attributes 

• Reliable
• Local
• Family owned
• Personal

Brand Experience 

• Friendly
• Clean
• Relaxing
• Satisfying
• Welcoming
• Warm